Consumer Testing Experience

Qualitative

Dr. Elmore is a trained focus group moderator, experienced with the following techniques:

She can assist you with all phases of the research process including developing effective screeners and discussion guides to pre-briefing and debriefing of clients.

Quantitative

Dr. Elmore has extensive product research experience including:

She understands each project is unique. She can assist with determining the experimental design, preparing the screener and questionnaire, as well as handling data collection, data analysis and reporting of results.

Discrimination

Dr. Elmore understands the nuances of discrimination testing. She can assist in selecting the best method to fit your product and project objectives.

Descriptive Analysis

Dr. Elmore understands the value and insights descriptive analysis can bring to a research project. Her experience with descriptive analysis methods include panel training, data collection, analysis and reporting of results.